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Persian
Author =
bazazan, parham
Number of Articles:
1
Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj)
Volume 1, Issue 3, September and October 2021, Pages
1-14
parham bazazan
View Article
PDF
873.69 K
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